IDEAS ARE SEXY TOO
Just love the concept for this ad - very innovative. However, the company is on the back - Unless you turn the page - which they figure you probably want to do - you don't know it's an ad for a GMC SUV. I definitely got the message that ideas are sexy too. Einstein never looked so good.
IT'S NOT MY PROBLEM . . . . . . . . YET.
Can't see it very well but the world is created by using the type repeatedly "it's not my problem". Love the way they used the type to form the world and the large green "...yet." Perfect for the Nature Conservancy. I got the message that it's a world issue and that the clock is ticking.
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