Fancy Feast Updated Look

Fancy Feast updated their look - the cat's eyes are now blue, the font is thinner with yellow outline, added text for 100% complete and balanced (circle beside Fancy Feast), recycle type larger and reworked coloring.  They moved "Guaranteed Analysis: Crude Protein, Crude Fat, Crude Fiber, Moisture, Ash and Taurine" before the ingredients (yum!) Interesting changes but I can't say I like it better.

Brochure Fold sketches

Playing with folds and diecuts. 

Top left - Wanted the diecut rectangles to mimic art frames - gallery style. May get to abstract for the feel I want.  We'll see.

Bottom left - Also playing with more of a book feel with each page revealing the next page.  The back could be tricky.  Still playing.

Top right - playing with a std letter size foldout but with the last 2 pages cut to different shape.  May not work at all - and I would play with the shapes as the photos/illustrations/content is layed out.

Bottom right - I liked the idea of photos down the left side and text on the right - with some type of spiral shape to connect each section. I was thinking about having b&w (tinted brown) photos and text with the spiral connector having the pops of color. 

I am constrained a little by the size of the paper I want to use.  It's 12 x 18. Still lots of choices and decisions.

Inspirational Museum Facility Rental Brochures

Kemper Museum - very playful and fun.  The cover page has the tagline "Your Event is our Masterpiece".  Love that.  I love the "story" of this brochure.  The first page has a testimonial from a 40 year old woman celebrating her milestone birthday.  It has the caption "Create Your Own Story - Because I'm a Work of Art in Progress, the Kemper Museum was the perfect place to celebrate my milestone birthday".

Other quotes - For Business - Warhol said, "Good business is the Best Art".

For Wedding - "Art is Forever - Like Us"

Last page has an ad for "ARTINI NIGHT"  - how fun is that?

http://www.kemperart.org/

Peggy Notebaert Nature Museum - very elegant brochure.  The photographs are gorgeous.  The colors and lighting help to give it that magical feeling.  The charcoal brown rectangle throughout the brochure helps to give an elegant, consistant feel to the brochure.  The front and back are connected through the use of the soft green color.  Love that pattern on the back. Notice the use of typeface throughout. The logo is very tribal, nature-museum looking but they only use it on the back.

http://www.naturemuseum.org/

Gathering content for mailer / sketches

INVITATION TO NIGHT OF THE THREE KINGS - option 1

The Night of the Three Kings is the museum's annual fundraiser.  It's held on Jan. 6th each year (the 12th night according to the season of Epiphany).  It's a medieval, art celebration with roasted pig, beverages and catered food.  Some pictures from the website - they have music, fire eaters, and lots of fun.

ADVERTIZEMENT FOR EVENT - MUSEUM SPACE RENTAL - option 2
The museum rents out space for weddings, family reunions, rehearsal dinners, birthday parties, etc. They celebrate the intimate atmosphere of art and beauty by sharing it with others on their special days.I've found several inspirational museum space rental brochures.  A very unique place for art lovers to celebrate - surrounded by art from the masters.

INVITATION TO GRAND OPENING UNDER NEW NAME AND LOCATION - option 3
The museum is currently looking for a new location with more space.  They will definitely be changing the name too since they will probably not be located in Madison.  They have had a famous landscape designer design the gardens which will also be larger.  This would be an interesting challenge since they are already have a brand (name and logo) which is known in Morgan and surrounding counties.  I thought about morphing the old logo into the new logo.  I can also see a very elegant invitation at the center of the foldout.

More Inspiration for Brochures

If I can't find a way to diecut my blocks (becuase they need to be very precise), I do like the grids here - I could use them without cutting anything.

Another way to add my blocks. I like the idea that "artwork" shows through the cutouts - like a gallery.

I thought of this with the colors on my logo (neutral colors overall - ivory, charcoal brown, taupe - with pops of color from the logo e.g. emerald green, teal blue, cranberry and zebra).

Another way to add those pops of color - and have the pictures and text connect.

I like the elegance of this brochure.  I could use the background pattern on my stationery over some of the photos I took at the gallery.

Just love this brochure.  The caption says that the colors of the brochure were designed to match the colors of the makeup.  Rather than have a model pose for the shot, the designer created the face in illustrator. It said the client didn't budget for the diecut so they didn't end up using it.

All brochure examples from http://www.allgraphicdesign.com/ - best of brochures

Inspiration for Brochure

I was thinking about using my block repeat pattern with a diecut before I saw this online (purchased a square punch from a scrapbook store last week) - I was thinking about having it mimic an art gallery wall / picture frames with interesting photos behind the blocks. Just love this design. (from http://www.allgraphicdesign.com/ - best of brochures)

Swirls

Just to get swirls out of my system.  Thought I'd share a few grand opening invitations with you.  One is actually called Serious Swirls - all from "invitationconsultants.com".