Madison Museum

MEETING WITH MICHELE
I met again with the Madison Museum director. I showed her my final logo and several drafts of stationary. She gave me really good feedback about what would work best for stationary and business cards. Also gave me a few business cards they had used in the past. The museum website is key because it has so much information. Michele didn't feel her email address was necessary since the website has contact information. She said the phone number is important. She has used several tag lines in the past. "A Sublime Walk into the History of Art and Beauty" and "Bringing Art History to Life". She was told by someone that "A Sublime Walk . . . " was too long. I'll ask the class which they like better. We talked about a map of the museum's location on the rack card.

COLOR IDEAS
In order to be cost effective their idea with color was to use black, white and a pop of red. Michele's least favorite colors are brown and orange. (interesting because I am using charcoal brown and taupe / and she did say she liked the colors in my logo).

APPLICATIONS FOR THE LOGO
The most important brand touchpoint for her today is definitely the website. She also mentioned rack cards (the cards that you see in displays at motels for local travel and points of interest) and possibly signage for events. For many of the events the event cards are already designed and printed - the museum does not supply. They are not looking at any clothing right now (maybe future) but are interested in bookmarks. She is also very interested in redesigning a laminated card for the medieval Mary garden.

Since we know the museum name is changing (and probably won't be another name starting with M), I showed her we could still use the letter idea with any other letter - whenever they decide the name. Michele had the idea of intertwining the letters, which I really like.